Perusa Dry Gin
I designed a fictive dry gin product & campaign. For this dry gin I thought
of a new concept and a campaign for this gin. One of the parts of this campaign
were a recipe folder, the packaging, an advertising, pack shots,…
Perusa dry gin on a girlsnight
The concept Perusa dry gin started as an idea to make a gin that was meant for friends having a night out of having a relaxing night at home catching up. The name Perusa came from te Indonesian word "perusahaan" witch means cosiness.
After I designed the new bottle for the Perusa dry gin there were also pack shots needed of the gin and the bottle. Packshots of the Perusa cocktail were also a must for the recipe folder. Later you will see how the packshot of the cocktail will be used.
At the end of this project I had to design and photograph the advertising for this Perusa gin.
Hypothetically the advertising would be shown in magazines like "Flair" or "Vogue". The concept of this ad is
3 woman of different generations having a lot of fun while doing there hair and enjoying the Persua dry gin.